Tips on Building Rapport with Subprime Customers

Patriot Asset Management

Many people find buying a car to be a stressful experience, especially if their credit is challenged.

So what can your dealership do to stand out and make car buying an easy and enjoyable experience with subprime customers?

-Provide transparency. Let your customers know what to expect and follow the process you outline for them.

-Offer products that your subprime customers truly need like GAP, Maintenance Services, and Vehicle Service Contracts. This is a great way to tell your customers that you back your vehicles.

-Check your batteries and monitor the battery life of your vehicles. This will not only ensure that you are providing a high quality, reliable vehicle, but also that your cars will start when offering a test drive to your customers. A great way to do this is to install a reliable GPS device that will send a daily low battery report on all of your vehicles and will send you an alert for each vehicle’s battery that has low voltage.

-Provide oil change or maintenance reminders. This will build rapport, ensure reliability in the vehicle, and will help ensure that the customer is happy with their purchase and continues to pay on their loan. PAM GPS can provide automated maintenance service reminders and can create a revenue stream by selling pre-paid oil changes.

-Offer payment reminders to help your customers make payments on time.

-Another way to build rapport is to increase your social media presence and acquire positive reviews.

-You could also offer a referral program. Referrals are a great way to build instant rapport without spending money.

-Most of your customers will be excited or scared and some will be both. Simply provide solutions to their fears and share their excitement!

Have a question about warranties, reminders, GPS, or any other Patriot products specifically designed for successful subprime dealers?

Call us at 833-726-0767 or send us a message for a free demo today.

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